About Lieurance Group

Welcome to Our Site! The Lieurance Group is a co-op for freelance writers and other small business professionals who wish to barter their products and services with each other to grow their businesses. If you would like to join our co-op, send an email to suzannelieurance@hotmail.com describing your business and the kinds of products and services you would like to barter with other members. Members of the co-op also network with each other and we cross promote our businesses.



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March 23, 2006

Brand Yourself With Your Promotional Materials

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If you’re a writer or business person, you need quality promotional materials to give to prospective clients, editors, and other people you will network with.

Don’t settle for a generic business card. Have one created just for you. That way, it will help “brand” you in your particular niche.

Since I earn most of my income from writing for children, I wanted my business card to have a whimsical quality, yet feature something from my web site and one of my books. That way, when people visit my web site or see my card, they will immediately make the connection between the two. Plus, everything will help create my “brand” as a children’s writer.

Here’s my business card:

LieuranceBCFrontHR

As an author, I also need postcards to send to readers, bookstores, newspapers, etc. I wanted those to include something also found on my web site and on my business card.

LieurancePostcardFrontHR

Visit my web site and you’ll see how all of these items have a common thread and help to “brand” me as a children’s writer.

Oh, and by the way, Lisa Harkrader, the newest member of The Lieurance Group created both my business card and my postcard. She specializes in promotional items for authors. Email her directly if you would like for her to create some promotional materials for you.

Happy branding!

Suzanne Lieurance

Topics: Uncategorized |

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