The Artist’s Statement: A Marketing Tool Every Artist Needs
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by Suzanne Lieurance
If you’re an artist or craftsperson offering your art in stores and galleries, you need an artist’s statement. Do you have one? If not, you’re missing out on a great marketing tool.
Artist’s statements vary in length, form, and the material presented. Generally, though, an artist’s statement should let readers know a bit about your background, include a few sentences about what you believe to be the most important aspects of your art, and describe the techniques, materials, and tools you use to create it.
Here are just a few ways your artist’s statement can be used to promote your art:
1. It can help art consultants, gallery owners, and store salespeople better understand your work. The more they know about what you do, the better they are able to sell your work.
2. It helps reviewers, biographers, and reporters write reviews, profiles, and articles about you. They don’t need to call you or meet with you for an interview. They simply use material from your statement, and other information from the store or gallery owner, to craft an announcement or review of your work for their newspaper or other publication.
3. It can be used to submit with grant applications and project proposals. Since your artist’s statement offers a short explanation of your work and the techniques you use, it is a good summary piece to include with slides, photos, or other samples of your work when applying for funding.
4. It can encourage viewers to purchase your work because they may feel a deeper connection to your art after reading about it (and you) in your artist’s statement.
If you need an artist’s statement prepared, click on Suzanne Lieurance’s name at the top of this page and find out more about her writing services.
Topics: artist's statement, Suzanne Lieurance |
August 14th, 2007 at 10:41 pm
Hello,
We would like to do an interview with you about your blog for
www.BlogInterviewer.com . We’d like to give you the opportunity to
give us some insight on the “person behind the blog.”
It would just take a few minutes of your time. The interview form can
be submitted online at http://bloginterviewer.com/submit-an-interview
Best regards,
Mike Thomas
August 16th, 2007 at 8:48 am
I never realized an artist’s statement had so many uses.