What a Great Title Can Do …
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authors Book Publishing Coach Books Diane Eble teleseminar Uncategorized words to profit Your Book Publishing Coachby Diane Eble
I was in the doctor office, and as always, I carry a book with me in case I have to wait (typical).
The book was The 4-Hour Workweek by Timothy Ferriss. (Which, by the way, has already changed my life in significant ways–and I haven’t even finished reading it! For instance, it’s changed the way I handle email. )
The physician’s assistant, Lauren, looked at the book and said, “Wouldn’t that be nice?”
“Yes,” I replied. “In fact, if it helped me get to a 4-hour work day, I’d be happy.”
Lauren laughed. “Me, too. I think I’m going to get that book.”
My copy was from the library. I often check out a book from the library first, to see if I want to actually buy it.
I bought it today. So did two friends of mine, after I mentioned the title and that I’m finding it very helpful.The 4-Hour Workweek hit several best-seller lists, and there are a number of reasons why. One is certainly the title. As Lauren said, upon seeing the title, “Who wouldn’t want that?”I hazard the guess that Tim Ferriss has probably sold a lot of books on his title alone. Why? His title promises something quite compelling that appeals to almost anyone. It gets the imagination going. “What if I could get my work done in only 4 hours per week? What else would I do with my life?”
Right now I’m into analyzing book titles as I prepare for my upcoming course, “The Irresistible Title: How to Sell Your Book in 4 Seconds or Less.” If you have a question about finding a compelling title for a book, you can check out the questions I’ve already answered on two of my teleseminars on the subject. You can also check out my course and the several articles on my site.
Topics: Your Book Publishing Coach, Book Publishing Coach, teleseminar, Books, words to profit, Diane Eble, authors, Uncategorized |
October 1st, 2007 at 8:26 am
[…] Great title - four hour work week Quite an attention grabbing title. It opens the doors to all the possibilities when a week’s work is finished in just 4 hours says What a Great Title Can Do … | Lieurance Group […]