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Welcome to Our Site! The Lieurance Group is a co-op for freelance writers and other small business professionals who wish to barter their products and services with each other to grow their businesses. If you would like to join our co-op, send an email to suzannelieurance@hotmail.com describing your business and the kinds of products and services you would like to barter with other members. Members of the co-op also network with each other and we cross promote our businesses.



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September 19, 2008

The Essence of Web 2.0

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No doubt you’ve heard the term “Web 2.0″ bandied about, almost so it’s already become a cliche.

What does it really mean?

Two definitions I like.

One is that it’s your content, on your audience’s terms.

Audio/video content they can download and listen to when they want, where they want, how they want.

Printed material in various formats (ebook, blogs, articles, print book) that people can read as they want.

Your message in printed AND audio forms (perhaps video too), so that people can consume your info exactly how they want.

“Give unto others as THEY want to receive it.”

Which brings me to the other piece of Web 2.0.

Interactivity.

It’s no longer a monologue, folks!

It’s a dialogue. Whether through comments on articles or blogs (do comment on this!), or sending “updates” on Twitter (and replying to others’ respronses), or doing a survey (as I just did with my subscribers to get feedback on Publishing Coach Weekly)–it’s all about connecting with your audience.

Connecting in ways that allow them to tell you what they want.

Connecting in ways that allow them to get to know you.

Web 2.0. I LOVE it!

Topics: Uncategorized |

2 Responses to “The Essence of Web 2.0”

  1. Suzanne Says:
    September 19th, 2008 at 8:50 pm

    You’re right, Diane. It’s all about interacting with your readers.

    So don’t be a twit! Be a tweeter - on twitter!

    Suzanne Lieurance
    Build Your Business Write
    http://www.buildyourbusinesswrite.com
    “Helping You Write Your Way to Business Success”

  2. Carma Says:
    September 25th, 2008 at 4:50 pm

    Very interesting. I always thought it was something you had to take, like a class. In a way maybe it is. The web school of life. Hmm.

    Carma
    http://carmaswindow.blogspot.com

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